Nothing happens until someone pays attention.
Think about it.
Every relationship starts with a moment of noticing.
Every idea spreads only when minds open to receive it.
Every business begins when someone sees an opportunity.
This ain’t theory. Your brain proves it every second.
Your neural hardware runs the most ruthless filter on earth.
It processes 11 million bits of information per second but lets only 50 bits reach consciousness.
This filtering system kept our ancestors alive. Now it determines which businesses thrive and which die. It determines which individuals win and which lose.
Naval Ravikant nailed this when he tweeted:
That hit me hard because it’s fundamentally true.
I’ve spent years studying both sides of attention:
1) How to win it from others
2) How to direct your own
What fascinates me is that these two skills share the same foundation.
Master one and you improve at the other.
Think of attention as the gateway skill.
When someone gives you their attention, they give you the opportunity to change their mind, move their emotions, direct their actions.
When you control your own attention, you decide who influences your thinking, what opportunities you see, which problems you solve.
Most people never understand the power of directed attention. They let platforms, notifications, and random stuff hijack their most precious resource.
Smart people know better. They treat attention as their ultimate leverage point. Both in marketing and in personal productivity.
That’s what I share here.
1) How to attract, capture, and monetize people’s attention to build a profitable business.
2) How to own, manage, and direct your attention to work better and achieve more.
In short, how to navigate the attention economy.
Hope you enjoy.
– Jordan (Founder of Attention Hacks)
I created this for two reasons:
1) To teach you how to attract, capture, and monetize people’s attention to build a profitable business.
2) To show you how to build, own, and direct your attention to work better and achieve more.
In short, how to navigate the attention economy.
If you’re interested, join 1,300+ attention hackers below:
No spam. Just attention hacks.